Local Businesses: Getting Great Results Running Digital Offers

We all know marketing is most effective where the action is. It seems today more than ever, attention is what more businesses are fighting for. So where is the honey hole in today’s marketplace? Facebook! Yes, Facebook is the most ideal place all businesses need to incorporate as part of that their strategy to gain more customers.

STATS

• Facebook has 1.44 billion monthly active users. 1.25 billion are mobile users
• 75% of Facebook Video Views Occur on Mobile Devices
• The average American Spends 40 Minutes Per Day on Facebook

SO HOW DO YOU CAPITALIZE ON FACEBOOK IN YOUR BUSINESS?

The quickest way is to advertise to your core audience. Youre able to specifically target your ideal customer. Example: Lets say youre a local family restaurant and youre wanting to drive new customers in. you could structure an ad that appeals to the following demographic:

Male and female age 35-45

> Children

> Married

> Income of $50,000- $75,000

> Lives within 10 miles of your business.

Interesting right! When you consider the power of specific targeting you can be more cost effective with your ad budget, so your advertising dollars go further because youre reaching the best audience most likely to respond.

THE BEST WAY TO STRUCTURE YOUR ADS

The best way weve found to structure your advertising offers is via smart direct response ads. We call these ads, DIGITAL OFFERS.

HOW IT WORKS

We specialize in helping businesses get more customers by structuring highly effective digital offer campaigns. Utilizing cutting edge software solutions, mobile marketing, and the power of social media, youll be able to drive more sales at the fraction of the price of traditional advertising,

STEP 1: We take your existing offer and turn it into a digital campaign.

STEP 2: We promote your offer on social media specifically targeted to your perfect customer, so your ad reaches exactly the customers you want.

STEP 3: We use a unique offer delivery system that is proven to increase calls and deliver more in store customers. Our unique software provides custom coupon delivery through email and text message marketing.

THE RESULT?

GREATER REACH

Youll be able to reach more people at the fraction of the price of traditional advertising.

SPECIFIC DEMOGRAPHIC TARGETING

You’ll be able to reach your perfect customers proven to spend money with you.

GREATER R.O.I.

Your ad dollars will work longer and more effectively because we’ll be able to use data to quantify exactly whats working and making you the most money.

If you’d like to know how we can help your company get more customers faster, than we can help. Reach out to us today to find out more!

Contact Accent Local Marketing at 201-654-0650 to get started.

Address: 62 Park Avenue

Allendale, NJ 07401

Pharmaceutical Marketing, Pharma Advertising & Sales Strategies

Are you a pharmaceutical marketer or pharma agency about to work on your next project? Then consider working with us. We have decades of experience helping the pharmaceutical industry develop successful pharmaceutical marketing campaigns and pharma sales strategies. We also are adept at producing training materials for staff and medical personnel.

Some of our expertise includes, custom packaging and print materials. Packaging and print materials are our specialties, and we’re proud to be among the area’s top custom packaging and print manufacturers. We aren’t afraid to think outside the box, even when we are working on putting a box together. We use materials for a wide range of applications, and thanks to our hand assembly team and in-house shipping, we’ll make sure that your materials get to you in perfect condition.

We manufacture in many mediums including: a variety of papers, metals, acrylic, corrugated, plastics, wood, and much more, fulfilled and delivered. We produce custom kits and pharmaceutical launch kits. We’ve been producing launch kits, sales kits, marketing kits and training kits for decades, and our phama clients agree that it’s some of our best work. Because we believe in customizing our work for every client, we can produce top-quality kits for sales, marketing, corporate, educational and entertainment purposes.

Thanks to our extensive capabilities, we can produce as many kits as you need, whether that’s a dozen for a small meeting or 10,000+ for a company-wide training program or pharmaceutical marketing campaign. We’ve been helping pharmaceutical companies launch their new drugs for decades.

Getting a drug or new drug indication off the ground means going into marketing overdrive, and with all the other work that goes into a launch, you may find yourself overwhelmed. We’re passionate about producing custom printing solutions that will bring your launch to life.

We create point-of-purchase and leave behinds. There’s nothing that can draw customers to products quite like an eye-catching display, and we offer a full selection of constructions, materials, and finishes to fit any display location. Our point-of-purchase (POP) materials include everything from case cards to free-standing easel displays to danglers, counter displays and everything in between. Great POP materials are a must-have to get ahead in today’s ultra-competitive pharmaceutical industry.

We also produce custom binders. We started out producing standard binders, but if a plain binder isn’t enough to grab your customers’ attention and really strengthen your brand, we now offer custom binders with foiling, embossing, silk screening, wrapped, and spot gloss or UV alongside the affordable clear binders with pre-printed inserts. With such a wide range of options available, we can create extraordinary binders for your next project without breaking the bank.

Custom folders, brochures, easels and printed materials is another area in which we have produced award winning materials. We can produce both short run digitally printed folders, brochures, documents and more, with higher quantities printed offset.

We can create media duplication and packaging. We produce all forms of media duplication from CD’s, DVD’s, and portable storage drives. And we create the packaging for the media, from innovative flash drive designs, to lifesaver styled dvd cases, 3D lenticular images and much more.

We are comfortable working with pharmaceutical agencies, pharmaceutical companies, FDA Compliance and Regulation, account personnel, creative personnel, design personnel, buyers, print buyers etc. We can make your next project one of your best projects.

We have over 25 years of creating superior pharmaceutical marketing and pharmaceutical advertising materials for pharmaceutical companies and pharma agencies.

From the simple, to the complex, to the unique, contact us when planning your next project.

Call the pharma marketing specialist, listed below the above video to get started.

Introduction to Search Engine Marketing

Information retrieval Search Engines existed long before the Internet. Electronic Card Catalogs, Lexis/Nexis, travel reservation systems and private search databases have existed for almost as long as computers have. Early search queries may have been made by punch card.

Even in the early years of the Internet, before the Internet evolved to include Web browsers, there were search engines running a variety of programs and protocols. Because techies have a strange sense of humor, many of these programs are named after “Archie” comic book characters. These included Archie, Veronica, Jughead and Gopher (not a comic strip character). After the browser was invented as a graphical way to displaying information, it became an interface for search. A history of search can be found on the iProspect Web site.

The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in “hunt mode.” This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature. Marketers understand that this “hunt mode” means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate need or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from “organic” unpaid search listings or paid advertising listings.

To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid and organic SEM and what they can expect each methodology to achieve. Search engine traffic is unique in the following ways:

Search engine traffic is a non-intrusive method of Internet marketing. The majority of online and offline advertising intrudes on the audience, interrupting their activities. Search is unique in tapping a searcher at the exact moment they are seeking knowledge or a solution. Searchers are on a mission – it’s “just-in-time marketing”.
Search engine traffic originates from a voluntary, audience-driven search. This means the visitors from a search results link have not only selected your listing from among your peers, but chose the search query that resulted in your listing being shown.
Search engine traffic results from a fixed inventory of searches. To truly qualify as search engine traffic (or pure search traffic), the search must be one that the searcher initiated as a search, either by clicking a search link in a directory style portal or by filling out a search query box. See Contextual Link Inventory for an exception.
“Organic” search engine marketing (Organic Search Listings) combines the best practices of technology, usability, copy/linguistics and online PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page or site, combined with external elements such as links and user behaviors/preferences.

Marketers can buy text-link search results on all of the top 15 search sites as ranked by Media Metrix and NetRatings. That’s quite a change from 1998 or before, when none of the major search engines included paid listings within the search results. The explosion in popularity of paid search results advertising can be attributed to the search engines’ need for alternative revenue sources, marketers’ increasing requests for search results traffic, and the high value of the traffic generated through search results.

Unpaid (otherwise known as organic or algothimic) search engine traffic was once fairly easy to garner – before there were 3 billion documents competing for attention in the search engine databases.

Some marketers believe that there are “tricks” that will improve the relevancy of sites within the search engines that are spider (crawler) based. Not only do some of these tricks not work, many of them can result in negative relevance penalties as the engines take measures to punish search marketers who seek to manipulate ranking and relevance. That said, there are still compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, HTML formatting, copy optimization and server platform adjustments. Within the last several years, paid listings have played an ever-increasing role in most marketers’ minds, due to their increasing screen real estate (some engines now display more paid listings than free!).

The following types of paid listings are most common:

Paid Placement
Directory Paid Inclusion
XML (Per-URL) Paid Inclusion
Shopping Search
Graphical (Rich Media) Search Inventory
See our Glossary for more information these and other SEM terms.

Many marketers like to compare organic SEO to public relations because PR is so important to a company, yet the ROI on PR can sometimes be a challenge to measure. In both SEO and PR, marketers have the options of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing. However, often larger paid search campaigns are so large they may require some campaign optimization or bid management technology combined with internal or external expertise.

Search marketing has already proven itself a valuable part of an overall integrated campaign, for both branders and direct marketers. All kinds of marketers can easily benefit from a dialogue with a searcher; whether that searcher is facing a crisis, is in need of information, or is ready to purchase.

Read more: Introduction To Search Engine Marketing

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